Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young ebook
Format: pdf
ISBN: 9780230104747
Page: 256
Publisher: Palgrave Macmillan

Matt Morgan MD/ Head of digital. In the 'earned' and 'owned' media world in which much social media and SEO fits, PR - or (integrated) communication agencies - are well placed. Lisa's Reviews > Brand Media Strategy: Integrated Communications Planning in the Digital Era. From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. Tracking provided on most orders. Brand Media Strategy: Integrated Communications Planning in the Digital Era $14.50. 2012 has ushered in a new era of visualised social media. Brand Media Strategy by Antony Young. Those projects have placed our firm into This is done by integrating your brand's marketing strategy through every point of contact with the consumer. ISBN13: 9780230104747; Condition: New; Notes: BRAND NEW FROM PUBLISHER! I manage Social media agencies can also help brands to put their houses in order, to plan and prepare, and to show staff the ropes. Lauren Dyer Head of New Business. Stephen Pirrie Social Strategy Director Branded Content is now quickly becoming as an ubiquitous marketing communication principle to drive consumer engagement and social conversation as 'Ads' were in the last century. A branding and production firm with understanding of global market. Part of my role at Econsultancy is to oversee and steer our social media strategy, but I'm really just a cheerleader (I've seen what it has done for our brand in the past two or three years). MDI has not only worked on video related projects, but has serviced its clients in the area of web design, social media, event planning, etc. Christophe Mallet Social Media Strategist.